MIA makes a social impact in Africa

MIA – Chocolate Sourced and Made in Africa

The MIA movement is an opportunity that was born completely out of chance. Years after a happily random encounter between a chocolate enthusiast and a foodie, they began to work on a concept for a food brand that would transcend mere taste In doing so, they began an ongoing series of collaborations with an African development entrepreneur, a unique brand designer and a group of people who are passionate about social impact. These collaborations have resulted in MIA.

Social Impact – nice, but what does it come down to in practice? MIA publishes a report detailing the impact they’ve made, leaving no room for discussion. A summary of the 2019 report;

  • Unlike 99% of chocolate that is made in wealthy nations, MIA makes chocolate in Africa – the world’s poorest continent – to provide sustainable jobs, transfer skills and create four times more revenue than the export of raw cocoa.
  • In 2019, MIA production addressed eight United Nations Sustainable Development Goals, supported 15 full-time jobs and protected over 5,000 trees in Madagascar.
  • The MIA ‘1 for Change’ impact programme committed to ‘MIA Green’ to offset CO2 with a tree planting programme and created a ‘Fruit Tree Scholarship’ fund to facilitate secondary school education for vulnerable students.
  • MIA works with a variety of suppliers in Africa to make products locally. The purpose is to unite a network of the best supply partners around the production of delicious products and to support their businesses in the process.

Read the full report below.

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